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A major global brand had an impossible task: onboarding 50,000 SKUs across five marketplaces in less than 48 hours. Manual categorization would have taken weeks.
With RithumIQ, the AI engine embedded into the Rithum platform, 92% of the work was automated. Tens of thousands of products were accurately classified, with only the edge cases flagged for human review.
The brand went live on schedule, with clean data and accurate categorization across every channel.
This kind of story happens every day, thanks to the power of RithumIQ. Built on one of the world’s richest and most comprehensive commerce datasets, RithumIQ processes billions of product updates daily, repairs broken catalog data, shifts ad spend to top-performing SKUs, drives smarter fulfillment decisions in real time, flags pricing and inventory risks before they escalate, and surfaces actionable insights across every stage of the commerce cycle. It’s not an AI buzzword or bolt-on: it’s the foundational intelligence layer proven to turn operational complexity into measurable growth.
How ‘AI hype’ has hurt commerce
Commerce has been promised actionable AI for years. But most of what showed up wasn’t built to scale, focused on the right problems, or delivering actual ROI. Many so-called “AI” tools still rely on static rules that can’t adapt to real-world complexity. Dashboards multiply without simplifying decisions, leaving teams buried in low-priority insights. And content generation tools fail to meet marketplace standards, creating more rework than results. The AI promise is big, but the payoff falls short.
What makes RithumIQ different
When you use Rithum, you’re using RithumIQ. This means that every part of your product lifecycle, from onboarding and optimization to fulfillment and profitability, has been AI-enhanced with a focus on client outcomes by design.
One retailer used capabilities powered by RithumIQ to stop a hidden profit drain: SKUs that appeared healthy but were quietly driving high returns and shipping losses. Another used RithumIQ insights to provide their customers with more accurate delivery dates, dynamically adjusting timelines based on warehouse availability, item type, and even day of the week. And those are just two small examples: more happen every day, at every commerce touchpoint.
These are not empty AI promises, they’re AI results in practice. They’re daily outcomes, delivered at scale for Rithum’s clients.
Here’s what RithumIQ means for you:
Clean product data transformation and catalog readiness. RithumIQ automatically detects and fixes broken product data, fills in missing attributes, and recommends optimal category mappings based on billions of data points. This isn’t AI adding to your workload, it’s AI doing the heavy lifting.
Real-time fulfillment optimization. When warehouses shift or carrier delays hit, RithumIQ helps your fulfillment decisions stay smart and your shipments stay on time. It recommends the best fulfillment strategy for every order and even adapts as conditions change, taking into account:
- Inventory location
- Carrier performance and cost
- Promised delivery dates
- Item characteristics and delivery region
Dynamic ad and pricing optimization. RithumIQ reallocates your ad spend in real time, targeting the SKUs and channels delivering the highest conversion and margin lift. It tracks profitability (not just clicks) and refines performance daily. It also identifies:
- Hidden profit leaks, such as high-return SKUs
- Pricing strategies that erode margins
- Supplier and channel ROI patterns over time
Predictive insights and automated decision support. RithumIQ uses real-time commerce data spanning industries, geographies, and channels to identify demand shifts and predict what will sell where, and when. It can:
- Anticipate trends before they surface
- Tailor product content to marketplace audiences
- Keeps product listings compliant with evolving channel requirements
And because RithumIQ is embedded in the platform, these insights show up exactly where your teams need them. No separate and disjointed AI experiences.
AI solution, built for AI-discovery. Your customers are increasingly asking ChatGPT, Perplexity, and other AI tools to give them shopping recommendations, and even buying within those tools directly. If your products aren’t structured in ways that an AI tool recognizes, they simply won’t show up. RithumIQ ensures that when AI-driven shopping assistants suggest products, yours are visible, discoverable, and recommended, by providing:
- Structured data across SKUs, variants, and fulfillment models
- Enriched content that’s optimized for machine understanding
- Faster onboarding into marketplaces and retail media platforms
RithumIQ is powering the future of commerce intelligence
From smarter listings to optimized fulfillment to predictive insights, RithumIQ turns massive data into measurable results. And it gets smarter with every transaction.
That’s the kind of AI that truly works for your team, your customers, and your bottom line.
Learn more about RithumIQ and what it can do for you.
Brandon Klein is Director, Product Marketing, at Rithum.
