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Retailers and brands may be feeling the heat as they grapple with rising operational costs and a highly competitive market that has caused major margin constraints. Traditional playbooks are no longer as effective, and businesses must rethink their strategies to survive in the marketplace. A majority of retailers, brands and suppliers believe margin constraints require adapting their business model for e-commerce.
Today, Rithum, a leader in third-party (3P) commerce, has released its first annual “The State of 3P Commerce” report, conducted by Wakefield Research. With 3P commerce growing globally, this report surveyed 550 executives at retailers and brands using 3P in the US, UK and Germany to identify growth opportunities through this e-commerce model.
3 in 4 execs deem third-party sales vital to their company’s ability to grow with 59% planning to increase use of 3P selling in the next 12 months. Download this research report to learn:
- Why technology is integral to successfully managing a 3P commerce strategy
- New insight into 3P commerce trends from 550 surveyed executives
- How to grow GMV while controlling margins
- Emerging trends in AI, cross-border, social, retail media and supply chain
