Fashion brand Jimmy Key expands marketplaces, outperforms revenue forecasts by 300% in 11 months

• Launched onto four marketplaces in 11 months (including Zalando, OTTO, Bol, and Amazon).
• Able to track inventory in Zalando’s warehouse and leverage ZEOS to fulfill orders from other marketplaces.
• Surpassed projected sales target by 300%.

The challenge

Jimmy Key’s initial marketplace expansion plans stalled when their local integrator couldn’t support multichannel fulfillment outside Zalando’s network. This made it nearly impossible to effectively manage inventory across platforms. In addition, product listings took weeks to go live, and inventory visibility was fragmented, limiting the brand’s ability to meet demand and deliver a positive customer shopping experience.

The solution

In just 11 months, Rithum launched Jimmy Key onto four marketplaces, including Zalando, OTTO, BOL, and Amazon. This helped the brand enter key European markets and reach consumers in Germany, Italy, The Netherlands, Belgium, France, Austria, and Poland. Product listings that once took weeks to go live now take one to two business days. With listing creation and optimisation handled by Rithum’s Managed Service team, Jimmy Key concentrated on analysing reports to pinpoint profitable SKUs, uncover new marketplace opportunities, and plan future growth.

Most importantly, Rithum enabled Jimmy Key to track inventory in Zalando’s warehouse and fulfill orders from other marketplaces leveraging ZEOS by Zalando. This gave the brand the operational flexibility their old integrator was unable to provide. As a result, the brand has surpassed sales projections by 300%.

“Rithum has truly revolutionized our commerce strategy. They made it incredibly easy to expand our business globally. We wouldn’t be where we are today without their support.”

– Sena Başar & Onat Arıcan, International Marketplace Specialists, Jimmy Key

Jimmy Key plans to continue to expand to more sales channels using Rithum in 2025.